Sony is set to sell the PlayStation 4 for a cheaper price than Microsoft’s rival Xbox One. The Japanese firm announced at the E3 trade show that its machine would be sold for £349 in the UK, $399 in the US and 399 euros across Europe. It added that it would not impose restrictions on second-hand games.
Sony also unveiled what its box would look like, having previously kept the design under wraps at its February PS4 press conference.
For many in the audience at the Los Angeles event, the scale of the price difference came as the biggest shock. Earlier in the day Microsoft had revealed its new console would cost £429 in the UK, $499 in the US and 499 euros.