Microsoft has finally started talking once again about the Surface after months of silence as the first television advertisement has finally been uploaded to web for your viewing pleasure.
The advertisement, which you can see above, is a highly choreographed advertisement that highlights the click in keyboard and does it all in a way to promote the ability to quickly attach and remove keyboards from the device.
This is the second television advertisement Microsoft has put out in the past few days with one airing on Sunday promoting Windows 8. This is the kickoff Microsoft’s massive advertising campaign that will work to raise consumer awareness about its many upcoming platforms. With not one, but three major new services and devices launching in only a few days from now, Microsoft has a heck of a chore infront of them to make sure that Surface, Windows 8 and Windows Phone 8 become household names.
There is a lot at stake for Microsoft because if these products do not stick with consumers, it is their future at stake. Knowing that, expect Microsoft to get agressive in the marketplace and fight for marketshare any way that it can get it. And if this advertisement is any indication of the direction Surface advertisements will go, it looks like Microsoft is headed in the right direction.